Instagram is a social network with brutal power and, currently, one of the most popular and with the most interaction. Its growth in the last 5 years has been disproportionate, so if you want to get followers on Instagram organically and well done, follow these steps that I show you below.
Instagram As A Marketing Platform
4 million “likes” per day on Instagram make this social network a very interesting channel for all those who seek to generate that engagement with the audience that is so important today in Marketing.
For this reason, betting on Instagram today can mean getting an interaction 10 times greater than on Facebook, leaving this in the background in the eyes of those who are looking for a social network in which to expose themselves.
However, getting followers, likes and other types of interactions is not something that can be achieved overnight. Establishing a really attractive and successful profile capable of attracting followers and generating interaction in a natural way requires constant dedication and care.
Optimize Your Instagram Profile To The Maximum
Here I show you a series of steps to follow to optimize your profile and be able to gain followers when users enter your profile.
Upload your logo or clear image to your profile. If necessary, you can edit them with a program.
Give users a way to get in touch with you.
Highlight essential information about your business. Tell them who you are and what you do!
Bring out your personality in your 150-character description and highlight that “something” that makes you different.
Remember to add a link!
Write A Biography That Stands Out
To give your Instagram bio a more eye-catching and visual touch, you can use applications like Fancytext, a free website where you’ll find a variety of fonts to use on your profile:
Here I show you how to do it in a small tutorial:
[Tweet “Your #Instagram bio should never exceed 150 characters and don’t forget to insert an external link.”]
Get Creative And Stand Out With Stories
It is possible that of all the Instagram Stories that you see throughout the day, very few of them seem striking or interesting to you. TRUE?
For your Stories to get attention and that helps to get followers in an easier way, you need something more than perseverance. You need creativity. You need to impact.
It may happen that you do not feel or are not very creative. In those cases in which creativity does not flow, you can be inspired by other users or even resort to pages where you already have templates for Instagram, both video and image, prepared for it.
Using creative and impactful Stories will help attract new followers
In most cases, these templates are ready and optimized to just replace the content (text and image) with your own. Thus, you can customize every detail of it, making it stand out from all the others.
If you use this resource you will be able to give it a much more ‘pro’ touch than with mobile applications. We have the example of Unfold, a widely used app that does not allow us to customize the templates as much as we would like.
The option that I recommend is Envato, where you can access a huge number of perfect templates of all styles.
However, you can also take advantage of the advice of other professionals in the industry to inspire you when creating your editorial calendar for Instagram.
Use Well-Selected Hashtags
Instagram allows up to 30 hashtags per post, but that doesn’t mean you have to put those 30. In fact, it can even be harmful if you do.
By using well-selected hashtags in our social networks, we can make anyone with the same interests discover us. Precisely for this reason, it is important that you know how to use hashtags correctly and that you know which ones are the order of the day.